US Trending News: What to Expect from Chipotle’s Halloween Deal This Year

As the leaves change and the air gets cooler, one of the most anticipated seasonal events in the United States is back: Chipotle’s Halloween deal. Known for its quirky and engaging promotions, Chipotle has once again rolled out a festive celebration that promises to bring together food lovers and costume enthusiasts alike. This year, the company is celebrating the 25th anniversary of its iconic “Boorito” event, which has become a staple in the American Halloween calendar.

The Boorito Tradition

Chipotle’s Boorito tradition began as a simple way to bring people together on Halloween, but over the years, it has grown into one of the brand’s biggest annual celebrations. This year, the event will take place on Friday, October 31, when Chipotle Rewards members can visit any participating U.S. location dressed in their spookiest costumes and enjoy a $6 entrée deal.

The offer includes a burrito, burrito bowl, single order of three tacos, salad, or quesadilla — all available only through the Chipotle app or website. The deal is valid for in-person visits only and cannot be used for delivery or pickup orders. It also doesn’t apply to kids’ meals, catering, or third-party platforms.

A Nostalgic Twist: The Boorito Costume Contest

In addition to the discounted entrée, Chipotle is bringing back its popular Boorito Costume Contest. This year, the contest will run from Monday, October 27, through Sunday, November 2, and participants are encouraged to post a TikTok video of themselves in costume using the hashtag #BooritoCostumeContest. Winners will have a chance to win a VIP Card valued at over $500 in free Chipotle meals.

This contest is a nod to the brand’s 2020 challenge, which saw a surge in user-generated content and helped solidify Chipotle’s presence on the platform. According to Chris Brandt, President and Chief Brand Officer of Chipotle, “Boorito has long served as a runway for our guests to show off their creative costumes, so we’re leveraging TikTok to drive additional excitement and inspiration this year.”

Additional Halloween Offers

Beyond the Boorito event, Chipotle is rolling out several other promotions throughout October. One of these is the “Chip-or-Treat” campaign, which allows rewards members to earn free guac, chips, extra protein, and more by purchasing an entrée and scanning their rewards card.

How it works:

• Purchase an entrée via the Chipotle app, website, or in-store.
• Scan your Chipotle Rewards card at checkout.
• Within hours, you’ll receive a “Chip-or-Treat” email with a treat tailored to your preferences.
• The treat is valid for five days and can be used once per week.

Members can earn up to four treats and four exclusive rewards badges during the month of October.

Build-Your-Own Chipotle: A Perfect Halloween Treat

For those looking to host a Halloween gathering, Chipotle has introduced the Build-Your-Own (BYOC) meal. This digital-exclusive family meal includes all the fixings to serve four to six people, making it ideal for pre-party fuel or a cozy night in.

Each order comes with:
– One protein (chicken, steak, braised beef barbacoa, carnitas, or Sofritas)
– One rice (white or brown)
– One bean (black or pinto)
– One premium side (guac or Queso Blanco)
– Three salsas/toppings
– Shredded romaine lettuce and cheese
– Two large bags of chips
– Eight soft taco tortillas
– Forks, napkins, and bowls for six people

For a limited time, customers can get $10 off their first BYOC order using the code TRYBYOC through December 31 or until 500,000 redemptions, whichever comes first.

Why Chipotle’s Halloween Deals Matter

Chipotle’s Halloween promotions are more than just a marketing gimmick; they reflect the company’s commitment to engaging with its customers in meaningful ways. By combining food, creativity, and social media, Chipotle is not only driving sales but also fostering a sense of community among its loyal fanbase.

According to a recent survey by Ferrero North America, 77% of adults feel nostalgic about trick-or-treating, which explains why promotions like “Chip-or-Treat” resonate so well with consumers. These offers tap into the spirit of the season while reinforcing Chipotle’s reputation as a brand that values real food, sustainability, and innovation.

What You Need to Know

If you’re planning to take advantage of Chipotle’s Halloween deals, here are a few key points to keep in mind:

• Boorito Entrée Deal: Available on October 31, from 3 p.m. local time until closing. Only for in-person visits.
• Boorito Costume Contest: Post a TikTok video with #BooritoCostumeContest between October 27 and November 2 to enter.
• Chip-or-Treat: Runs through October 30. Requires a purchase of an entrée and scanning a rewards card.
• Build-Your-Own Meal: Available with $10 off using code TRYBYOC.

Final Thoughts

As the 25th anniversary of Boorito approaches, it’s clear that Chipotle continues to innovate and adapt to the changing landscape of consumer engagement. From costumed visitors to viral contests, the brand is finding new and exciting ways to connect with its audience.

Whether you’re a longtime fan of Chipotle or just looking for a fun way to celebrate Halloween, there’s something for everyone this year. So grab your costume, head to your nearest Chipotle, and join the festivities!

Author: Mike Snider

Title/Role: National Trending News Reporter for USA TODAY

Credentials: With over a decade of experience covering food trends, consumer behavior, and cultural shifts, Mike Snider has established himself as a trusted voice in the world of fast-casual dining. His work has been featured in major publications, including USA TODAY, and he regularly contributes to national conversations around food and culture.

Profile Link: mikesnider.bsky.social

Sources:

– Chipotle Official Website

– USA TODAY

– Ferrero North America 2024 Adultoween Survey

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