Who Is the Biggest YouTuber in the World Right Now? 2024 Update

In the ever-evolving world of digital content, YouTube has become a dominant force, shaping how people consume entertainment, education, and information. As of 2024, the platform continues to be a hub for creators who have built massive followings, with some individuals reaching unprecedented levels of popularity.

The question of “Who is the biggest YouTuber in the world?” has sparked debates and discussions across the globe. While many creators have achieved remarkable success, one name consistently tops the charts: MrBeast. With over 399 million subscribers as of June 2025, Jimmy Donaldson—better known by his stage name, MrBeast—has solidified his position as the most-subscribed individual on YouTube.

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The Rise of MrBeast

Jimmy Donaldson started his journey on YouTube in 2012 at the age of 13 under the username “MrBeast6000.” Initially, he posted gaming videos, but his content evolved over time, incorporating stunts, charity work, and high-energy challenges. His unique approach to content creation quickly gained traction, and by 2017, his video “I Counted to 10,000” went viral, catapulting him into the spotlight.

What sets MrBeast apart is not just his subscriber count but also his ability to engage audiences through philanthropy and creativity. He has donated millions of dollars to various causes, including building wells in Africa and rescuing animals. These acts of generosity have not only made him a beloved figure but also reinforced his status as a content creator with a purpose.

His channel’s success has translated into significant earnings, with estimates suggesting that MrBeast generates between $600 million and $700 million annually. This income comes from sponsorships, merchandise sales, and ad revenue. Despite his massive following, Donaldson still resides in his hometown of Greenville, North Carolina, and continues to employ local workers in his production team.

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Other Top YouTubers

While MrBeast holds the top spot, several other creators have also amassed large followings and made their mark on the platform.

1. Like Nastya (128 million subscribers)

Anastasia Radzinskaya, known as Like Nastya, is the youngest influencer on the list. Born in 2014, she has grown her channel into one of the most-watched kid-friendly channels on YouTube. Her content includes educational activities, vlogs, and toy unboxings, making it appealing to a wide audience.

2. PewDiePie (110 million subscribers)

Felix Arvid Ulf Kjellberg, better known as PewDiePie, was the most-subscribed individual on YouTube for nearly a decade before being overtaken by MrBeast in 2022. Known for his comedic and gaming content, PewDiePie has been a staple in the YouTube community since 2010.

3. KimPro (106 million subscribers)

Kim Dong-jun, or KimPro, is a South Korean content creator known for his humorous and financial advice videos. His relatable content has earned him a loyal following, particularly in Asia.

4. Alan’s Universe (92.7 million subscribers)

Alan Chikin Chow, the creator of “Alan’s Universe,” is known for his comedic sketches and storytelling. His content often features his classmates and explores themes of friendship and resilience.

5. A4 (80.8 million subscribers)

Vladislav Andreyevich Bumaga, known as A4, is a Belarusian content creator who gained fame through his variety of challenges and vlog content. His channel has seen tremendous growth, especially in Russian-speaking countries.

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The Influence of Music Artists on YouTube

In addition to individual content creators, music artists have also played a significant role in shaping YouTube’s landscape. Several musicians have leveraged the platform to reach global audiences and build massive followings.

1. Justin Bieber (75.4 million subscribers)

Canadian singer Justin Bieber joined YouTube in 2007 and quickly became one of the most-followed artists on the platform. His music videos, behind-the-scenes footage, and personal vlogs have contributed to his massive subscriber count.

2. EminemMusic (63.9 million subscribers)

Marshall Mathers, known as Eminem, has used YouTube to share his music and connect with fans. His channel features a mix of songs, lyrical videos, and interviews, making it a go-to destination for his followers.

3. Taylor Swift (60.6 million subscribers)

Taylor Swift has used YouTube to promote her music and engage with her fanbase. Her channel features music videos, live performances, and exclusive content, contributing to her strong presence on the platform.

4. Marshmello (57.6 million subscribers)

American DJ and producer Marshmello has gained a large following on YouTube with his music and behind-the-scenes content. His channel features collaborations with other artists and exclusive tracks.

5. Ed Sheeran (55.8 million subscribers)

British singer-songwriter Ed Sheeran has used YouTube to share his music and connect with fans. His channel features music videos, live performances, and personal vlogs, helping to maintain his strong presence on the platform.

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The Impact of YouTube on Digital Marketing

YouTube has become an essential tool for businesses and marketers looking to reach a broad audience. The platform’s vast user base and diverse content make it an ideal space for brand promotion and product placement.

Content creators like MrBeast and PewDiePie have partnered with major brands to promote products, leveraging their massive followings to drive sales and engagement. This trend highlights the growing importance of YouTube as a marketing channel.

For businesses, collaborating with YouTubers can be a powerful way to increase visibility and reach new customers. Influencer marketing has become a key strategy in the digital age, with brands investing heavily in partnerships with popular creators.

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Conclusion

As of 2024, MrBeast remains the biggest YouTuber in the world, with over 399 million subscribers. His success is a testament to the power of content creation, philanthropy, and innovation. However, other creators like Like Nastya, PewDiePie, and KimPro have also made significant contributions to the platform, showcasing the diversity of content available on YouTube.

Whether you’re a content creator, a business owner, or simply a viewer, YouTube continues to shape the digital landscape in ways that were unimaginable just a few years ago. With new trends emerging and more creators rising to fame, the platform’s influence shows no signs of slowing down.

Stay updated with the latest news and trends on YouTube by following the most popular creators and exploring the latest content.

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