Bryce Crawford has become a name synonymous with basketball coaching excellence, particularly in the realm of assistant roles. As he steps into his first season as an assistant coach at the University of Virginia (UVA), his journey through various programs under the guidance of head coach Ryan Odom has shaped him into a respected figure in collegiate basketball. This article delves into the career of Bryce Crawford, exploring his contributions, achievements, and the impact he has made across multiple institutions.
The Rise of a Coaching Prodigy
Bryce Crawford’s path to becoming a successful assistant coach began long before he stepped onto the sidelines at UVA. His early experiences in college basketball laid the foundation for his future success. Crawford graduated from Ohio State University in 2011 with a degree in communication analysis. During his time at Ohio State, he served as a student manager for the men’s basketball program, gaining invaluable insights into the inner workings of a top-tier collegiate team.
This early exposure to the world of college basketball sparked a passion that would drive his career forward. After completing his undergraduate studies, Crawford continued his education by earning a master’s degree in liberal studies from the University of Charlotte, where he also served as a graduate manager for the 49ers from 2011 to 2013. It was during this time that he first crossed paths with Ryan Odom, a relationship that would prove pivotal in shaping his coaching career.
Building a Legacy with Ryan Odom
Crawford’s collaboration with Ryan Odom began at Lenoir-Rhyne University, where he served as an assistant coach. Under Odom’s leadership, the Bears reached the NCAA Division II Regional Finals for the first time in school history. Lenoir-Rhyne’s impressive performance included leading the nation in 3-point field goals made per game and finishing ninth in the country in scoring. This experience allowed Crawford to develop his skills in coaching and team management.
Following his time at Lenoir-Rhyne, Crawford joined Odom’s staff at the University of Texas, where he worked as an assistant video coordinator and technical assistant from 2013 to 2015. During his tenure, the Longhorns made two NCAA Tournament appearances, further solidifying his reputation as a dedicated and effective coach.
Shaping Success at Utah State and VCU
In 2021, Crawford took on a new role as an assistant coach at Utah State, working closely with Odom once again. His efforts helped the Aggies’ guard-friendly offense rise to No. 16 nationally in offensive efficiency during the 2022-23 season. Crawford played a key role in the development of Steven Ashworth, a 2023 All-Mountain West Conference First Team selection who averaged 16.2 points and shot 43% from three-point range. Ashworth and fellow guard Max Shulga both ranked in the top six in the MWC in assist-to-turnover ratio, showcasing the impact of Crawford’s coaching.
In April 2023, Crawford joined the VCU Men’s Basketball staff, continuing his partnership with Odom. At VCU, he contributed to the Rams’ success, helping them achieve a 52-21 record over two seasons. The team advanced to the 2025 NCAA Tournament and won the Atlantic-10 Tournament, sharing the A-10 regular-season championship in 2024-25. Max Shulga earned A-10 Player of the Year honors, while Jack Clark was named A-10 Tournament MVP.
A Legacy of Excellence at UMBC
Before his time at Utah State and VCU, Crawford spent five seasons at the University of Maryland, Baltimore County (UMBC) under Odom. During his tenure, the Retrievers achieved remarkable success, winning the America East Conference regular-season title in 2020-21 and securing three consecutive 20-plus win seasons. One of the most memorable moments came in 2018 when UMBC upset top-seeded Virginia in the NCAA Tournament, becoming the first No. 16 seed to defeat a No. 1 seed in tournament history.
Crawford’s work at UMBC not only helped build a competitive program but also fostered a culture of resilience and determination. His ability to develop young talent and implement effective strategies made him an essential part of the coaching staff.
Personal Life and Family
Beyond his professional achievements, Bryce Crawford is a devoted family man. He is married to Hallie Kloots, and the couple has three children: Rian, Devyn, and Keo. Balancing his demanding coaching career with family life has been a challenge, but Crawford has always prioritized his loved ones. His commitment to his family reflects the same dedication he brings to his work on the court.
Looking Ahead: The Future of Bryce Crawford
As he begins his first season at UVA, the expectations for Bryce Crawford are high. His track record of success at previous institutions suggests that he will continue to make a significant impact at the university. With his deep understanding of basketball strategy and his ability to develop players, Crawford is well-positioned to contribute to UVA’s program.
The future looks bright for Crawford, and his journey serves as an inspiration to aspiring coaches and athletes alike. His story is one of perseverance, hard work, and a genuine passion for the game.
Conclusion: A Coach with a Vision
Bryce Crawford’s career is a testament to the power of dedication and mentorship. From his early days as a student manager at Ohio State to his current role at UVA, he has consistently demonstrated a commitment to excellence. His work with Ryan Odom has taken him across the country, allowing him to shape successful programs at every stop.
As the basketball world watches his progress at UVA, it’s clear that Crawford’s influence extends far beyond the court. His legacy will be defined not only by the wins and records but also by the lives he has touched along the way.
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